The Network Wins Silver In American Marketing Association’s Atlanta
Marketer Of The Year 2005 Awards
Norcross, Georgia – October 28, 2005
The Network Inc., a leading supplier of employee communications services,
announced today that the company received the Marketer of the Year silver
award in the Direct Response Marketing Category from the Atlanta Chapter
of the American Marketing Association. A panel of judges comprised of
veteran marketers and American Marketing Association leaders selected
The Network as the silver award winner. Regional award recipients in
eleven categories were announced on October 27th in Atlanta.
The Network was recognized for the results of its “Hot Sauce” mailing
campaign, which featured custom-designed hot sauce bottles to promote
The Network’s claim reporting service. The Network’s agency,
mPower Communications, provides employee communications campaigns for
clients such as Blockbuster, Royal Caribbean, Cisco and Marriott. Judging
was based on five criteria: Insight, Objectives, Strategy, Tactics and
Results. The Results criteria accounted for more than 40% of the final
score.
“This honor is a tribute to the quality of our mPower Communications
creative team,” said Adelle Erdman, Director of Marketing for The
Network. “It is exciting to be recognized based on the results
of our work, given our emphasis on helping companies get measurable results
from their communications campaigns.”
About The Network
The Network has helped clients collect information and address critical
issues such as ethics, risk management and service quality for more than
20 years. The company provides services such as hotlines, insurance claim
reporting and employee communications to more than 2,000 organizations,
including 45% of the Fortune 500. mPower Communications (www.mpowercommunications.net)
is The Network’s creative agency, specializing in employee communications
campaigns to help large employers initiate change in the workplace.
About the Atlanta Chapter of the American Marketing Association
As part of an international organization, which consists of 45,000 professional
marketers in more than 100 countries, AMA Atlanta is the country’s
fourth largest chapter with more than 800 members. The Atlanta chapter
is designed to provide the city’s diverse marketing professionals
with a network of contacts and resources, continuing education and professional
advancement opportunities. To learn more, visit www.ama-atlanta.com.
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